Communications Coordinator
Michigan United
Job Post: Communications Coordinator
Organization: Michigan United
Nature of Work: Hybrid: 501(c)(3) & 501(c)(4)
Reporting to the Communications Director, the Communications Coordinator plays a pivotal role in shaping and executing Michigan United’s communications strategy. This dynamic position requires a creative and detail-oriented professional who can seamlessly balance earned media efforts, digital content development, and crisis management. As a key member of the team, the Communications Coordinator will work collaboratively across departments to amplify the organization’s message, engage supporters, and strengthen Michigan United’s position as a leader in advocacy and social justice.
About Michigan United
Michigan United is a statewide organization of community members and institutions working together to fight for the dignity and potential of every person. We organize around issues including immigrants’ rights, criminal justice reform, environmental justice, rural concerns, healthcare, and civic engagement. Together with our affiliated 501(c)(4), Michigan United Action, we build long-term political power and work to transform political and economic systems to prioritize people and the planet.
Our offices are in Detroit, Grand Rapids, and Flint. As a racial and economic justice organization, we strongly encourage individuals from underrepresented backgrounds, including those of diverse racial and ethnic identities, genders, income levels, immigration statuses, and lived experiences, to apply.
Michigan United is represented by SOUL of MU & MUA (Statewide Organized United Labor of Michigan United and Michigan United Action). It is affiliated with the Newspaper Guild of Detroit, Local 34022. This position will be part of the bargaining unit.
Position Details and Responsibilities
Earned Media:
- Generate press releases and media advisories, make pitch calls, and develop relationships with various media outlets across the state.
- Identify compelling stories about the organization, its staff, and its impact, and pitch them to media outlets to generate positive coverage.
- Organize and execute press events, including press conferences, media briefings, and on-the-ground opportunities to highlight campaigns and initiatives.
- Track and catalogue press coverage.
- Assist with implementing crisis communications protocols for the organization.
Digital Organizing and Content Development:
- Write and post updates to the organization’s website using WordPress.
- Develop content, including graphics, and assist in posting and maintaining social media content across platforms such as Facebook, Twitter/X, Instagram, TikTok, Twitch, LinkedIn, Mobilize.
- Produce and edit photo and video content for digital campaigns, social media, and event coverage.
- Live stream events across multiple platforms (YouTube, Facebook, Twitter/X, Twitch, StreamYard) to maximize reach and engagement.
- Utilize digital engagement to inspire supporters to take action
- Assist in writing emails and creating action pages on the EveryAction platform.
- Help produce newsletters to be shared with members and leaders.
- Provide regular analysis reports and goals on social media metrics.
- Monitor web and social media trends and stay up-to-date on best practices.
- Design organizational collateral including graphics, flyers, kicker cards using design platforms like Canva.
- Assist with training MU leaders, staff and volunteers on social media best practices.
- Create and implement a monthly social media calendar that is both current and proactive.
Communications Stability:
- Work closely with the Communications Director to develop, refine, and advance the messaging of Michigan United campaigns.
- Stay current on issues vital to affected communities, the political landscape, and other matters impacting Michigan United’s mission, goals, and objectives.
- Build relationships with current and prospective members, deepening their participation in the communications program.
- Develop talking points and key messaging to ensure consistency in public communications.
- Prepare speakers for events, press interviews, and public appearances, ensuring they are aligned with organizational messaging.
Fundraising:
- Develop content to increase fundraising and donations to MU
The above responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel classified in this manner. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications:
- Passionate about economic and racial justice, deeply aligned with Michigan United's vision and Theory of Change .
- Strong writing, editing, and communication skills.
- Proven experience in media relations, digital content creation, graphic design, social media management, SEO, email marketing, and web design.
- Proficiency with digital platforms, as well as social media management tools, and website building platforms, including WordPress, EveryAction, Canva, Asana, Mobilize, and major social media platforms.
- Ability to work collaboratively in a fast-paced environment and handle crisis situations with poise.
- Proactive and self-motivated, able to take initiative, work independently, and drive projects forward without constant oversight.
Additional Job Specifications:
- Job Classification: FLSA Non-Exempt
- Job Length: Regular, Full-time
- Compensation: $50,000
- Work Schedule: 40 hours, Primarily Weekdays with Some Evenings / Weekends.
- Location: Hybrid: On-site & Virtual, must be based in the state of Michigan
- Benefits: Health, Vision, Dental, PTO, 401K, Discretionary Year-End Contributions, etc.
Application Process:
If you are interested in this opportunity, please apply via Paylocity, or if you are unable to apply via the link, please send your application to [email protected]. Applications should include a resume, letter of interest, three professional references and work samples showcasing your relevant experience. Please ensure your cover letter highlights your experience related to the responsibilities outlined in the job description and your commitment to Michigan United's mission. Applications will be reviewed on a rolling basis, so early submission is encouraged.
Timeline: Submissions will be reviewed on an ongoing basis.
Michigan United contracts with BOOM LLC for backend & operational support including hiring and employment. BOOM LLC is an equal opportunity, affirmative action employer. Those that identify as queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply. We will consider qualified applicants with arrest and conviction records for employment.