Arena Careers

At Crooked, we believe the answer to a rising authoritarian movement is a democratic movement powerful enough to fight it and (fingers crossed) defeat it. That means using all the tools at our disposal as a media company to help build a massive, diverse coalition united behind a core set of democratic values: freedom, equality, compassion, and the rule of law.

Job Summary:

Crooked Media is looking for an Associate Director, Social in the Social department, reporting to our Chief Marketing Officer. This role will help execute our social strategy, focused mainly on our Crooked Media, Vote Save America and Crooked Ideas accounts. You’ll help craft, implement and manage a social strategy that expands the reach and influence of our content and grows and engages our community in a way that’s consistent with audience demands, company goals and the Crooked brand.

This is a highly collaborative role, in that Crooked has a decentralized social structure but common reach, impact and engagement goals across social. We are looking for someone with a demonstrated generalist background and career path who is creative, strategic and operational and seeks to continue to grow and broaden their career and help others do the same. Key to the success of this role is someone who can execute and synthesize the unique Crooked brand voice, social/digital media audience trends and the politics/news cycle that drives our work to accomplish a range of goals.

How You'll Spend Your Time:

Strategy and Publishing

• Help shape and steward social strategy for Crooked Media, Crooked Ideas and Vote Save America with each account’s producer and other stakeholders
• Work with news and rapid response team to develop cross posting and publishing strategies that help each account reach its goals
• Cultivate relationships with collaborators outside of Crooked, including independent creators, media networks and aligned brands that can help expand our reach and impact

As part of leading on this strategy, you will:

• Stay up to date with the latest social media trends, tools, and best practices, and propose innovative strategies to improve our social media presence.
• Stay informed about current events, news, and trends relevant to Crooked Media's content to ensure timely and relevant social media updates.
• Serve as talent point of contact regarding social work that we produce with hosts

Creative and Campaign Management

• Spend time understanding what Crooked’s creative needs are across the accounts that you help lead and work with account producers on aligning all creative to brand needs and account goals.
• Meet with creative leaders at Crooked, including founders, to get feedback on creative approach, specific concepts and creative product
• In this role, you’ll work with the social coordinator to develop and manage campaigns for limited series, merch promotions, paid subscription growth and other ancillary revenue promotions

Analytics

• Work with to-be-hired audience growth and analytics lead on regular analytics reporting and growth/engagement strategies for social
• Work within social reporting tools like Sprout to do proprietary reporting of social creative performance and make adjustments and recommendations as necessary
• Work with social coordinator and producers on regular tagging of all social content

Team Management and Collaboration

• Oversee social coordinator and content producers aligned to relevant accounts. Help keep their scope and work aligned to account and overall social goals
• Serve as advisor and escalation point on and issues relating to your accounts
• Collaborate with news and politics teams on their publishing and creative needs, problem solving and optimizing workstreams to support each other where needed

What You’ll Bring To The Table:

• 5-7+ years working within a creative organization (ideally one aligned to news and politics) using data to shape strategies and grow audiences
• Bachelor’s degree preferred
• Management Experience: 2+ years of hands-on people management experience
• Strong reporting background with tools such as Google Analytics, Shopify, Sprout Social, Mailchimp, Megaphone
• Experience with Data Analytics tools (such as Tableau), and knowledge of digital media data sources (platform analytics)
• Excellent presentation skills (building decks, delivering information clearly in meetings)
• Experience managing paid advertising/conversion campaigns
• Commitment to work collaboratively and respectfully
• YouTube Certification a plus
• Highly organized and entrepreneurial in spirit

Leadership Standards:

The following characteristics are required of those in leadership positions at Crooked Media. Each leadership characteristic is part of the annual evaluation process and all are critical to effective leadership to advance our organization:

• A strong sense of ownership and excitement related to our mission
• A self-starter and leader who will guide the way of our programming initiatives
• A strong collaborator, who is eager to create a positive environment to work well with others and bring multiple stakeholders together to accomplish amazing things
• A strategic thinker and doer who maintains a strong balance between creative vision and project management skills, which many times will require one to actively roll up their sleeves to bring great ideas to life
• A facilitator of constructive conversations, who values diverse perspectives and promotes critical thinking to ensure compelling ideas are shared and valued.

Pay and Perks:

At Crooked, we believe in paying employees at market rates that are informed by salary surveys and industry benchmarks. In addition to competitive salaries, we offer full-time employees excellent benefits including:

• Competitive salaries
• Paid healthcare
• 401k match
• Unlimited discretionary time off
• Paid leave including, sick, bereavement, pregnancy loss, and disability leaves
• 20 weeks of paid parental leave
• Commuter reimbursement or paid parking
• Communications stipend
• Professional development opportunities
• Did we also mention our offices are closed at the end of the year?

Once we’re ready to extend an offer, we look at the individual’s years of relevant experience and other compensable factors to determine a competitive offer. And for this role, the total potential cash package ranges from $120,000 - $149,500, which is inclusive of a base salary and an annual bonus. We evaluate bonuses based on company and individual goal achievements.