Senior Digital Ads Strategist
Double Tap Democracy
Remote
USD 90k-90k / year
Double Tap Democracy Senior Digital Ads Strategist Remote · Full time Company website
Double Tap Campaigns, a part of the Double Tap network, is hiring a Senior Digital Ads Strategist to join our team to develop and execute paid digital strategy across programs and platforms. This role will manage our media buying and paid ads strategy related to user-generated content and creator campaigns, with an eye toward innovation and breaking new ground.
About Double Tap Democracy
Description
Responsibilities:
- Lead digital media planning and execution for an array of public education, issue advocacy, and electoral programs
- Create and build digital ad plans from scratch while managing multiple digital campaigns on a monthly basis
- Data-driven approach to performance analytics, metrics, and best practices
- Manage partner relationships to track and optimize for performance, target audiences, and solve problems as needed
- Work directly with creators to manage the success of paid collaborations and logistics
- Manage content publishing process, from securing licensing rights and assets through to final post and delivery
- Prepare final campaign metrics and produce reports to share insights and analysis
- Will report to the Vice President of Client Services
- Other duties as assigned
Qualifications:
- At least three years of experience in managing and buying digital paid media and executing successful campaigns
- Hands-on experience with Meta and YouTube Ads studios and programmatic partners
- Proven experience managing multiple projects and partner relationships
- A deep interest in scaling user-generated content and creator programs
- Strategic insight into digital ads and the ability to take complex data and visualize it for campaigns
- Knowledge of social media platforms inside and out, with a keen sense of what’s trending
- A desire to change the way we think about paid media in politics
Double Tap Democracy is an equal opportunity employer dedicated to inclusive employment practices that build a diverse team providing the best quality programs. To that end, it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or physical disability, or any other legally protected basis. We will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
Salary
$90,000 - $90,000 per year