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MOVEON REQUEST FOR PROPOSALS

MoveOn Overview:

MoveOn is the largest rapid response political campaigning organization in the United States. We wield independent political power by bringing millions together to take action and mobilize for a just society where everyone can thrive.

For more than a generation, MoveOn has been the homebase for millions of people who refuse to accept the status quo and are moved to take action for progress. We have consistently been a bulwark against the radical right, channeling our voices to end wars, protect democracy, and advance justice for all.

Project title: Digital Communications Strategy & Growth Consultant

Project begins: Jan, 2026

Project length: 6 month contract. Any hours given in a scope of work are an estimate and MoveOn does not guarantee a specific number of hours to its contractors.

Project Overview: The Digital Strategy and Growth Consultant will support MoveOn’s digital communications efforts

RFP submission date: Please submit to [email protected] by December 1, 2025 and put Digital Strategy and Growth Consultant in the subject line.

Scope of work:

The consultant will serve as the Digital Communications Strategy Consultant for the Digital Communications Team’s strategic and operational development work and provide social media consultation and support through the following services:

Provide counsel and consultation on social media engagement, growth, and content strategy, tactics, and execution for MoveOn’s social media programming and content publishing operations across MoveOn’s primary five social media platforms (Facebook, Twitter, Instagram, TikTok, and YouTube).

Project manage, develop, coordinate, and support social media and audience development-related pilot programs and initiatives that involve collaboration with cross-organizational teams including but not limited to: Merchandising, Legal, Fundraising, Development, Campaigns, Member Experience, Tech, and Analytics teams.

Develop processes and documents to implement and train MoveOn team members on various digital communications tools, operations, workflows, and tactics necessary to drive and optimize MoveOn’s data-informed digital engagement strategy under the direction of the Senior Director of Social Media and Content.

Provide backup and ad hoc social media coverage for the Social Media team to help handle overflow and coverage gaps as available and agreed upon and under the direction of the Senior Director of Social Media and Content.

Advise on social media content strategies and tactics and provide direct support as necessary for projects that extend beyond MoveOn’s primary social media channels, including emerging social media platforms, extended MoveOn social media accounts and verticals, and general digital distribution.

Act on behalf of MoveOn’s Digital Communications team in third-party partner communications, collaborations, and projects when agreed upon and deemed necessary by the Senior Director of Social Media and Content.

Regularly meet at least once a week with the Senior Director of Social Media and Content for project briefing, assignments. Regularly debrief with the Senior Director of Social Media and Content for social media related consultation and services as deemed necessary between both parties.

Ad hoc calls and meetings with key stakeholders at MoveOn, providing counsel on social strategy where relevant to social and growth strategy

Maintain reasonable responsiveness via slack, email, or phone, generally within an hour, during mutually agreed upon active work hours/days.

Works closely with: The Social Media Manager, Content Team, and Digital Member Experience Team. Their main point of contact will be with the Senior Director of Social Media and Content.

Proposal submissions: Please submit a resume and a proposal which includes the following information below:

Background: Name and contact information, and describe your team.

Experience: Tell us about your relevant experience. A pitch deck may be submitted in lieu of this section.

Approach: In two pages or less, please tell us how you would approach the above scope of work.

Equity: Please explain whether and how you have advanced the values of equity, diversity, and inclusion in your work.

Location: RFP is open to individuals based in the contiguous U.S.

Cost and availability: Include an estimate for yearly rate or project rate in your proposal and any limitations on your availability.

References: Past or current clients (3) that MoveOn may reach out to as references, with contact info.

Most-favorable terms:

MoveOn reserves the right to make an award without further discussion of the proposal submitted. Therefore, the proposal should be submitted initially on the most favorable terms that the vendor could propose. There will be no best-and-final-offer procedure. MoveOn does reserve the right to contact a vendor for clarification of its proposal.
The vendor should be prepared to accept this request for proposal for incorporation into a contract resulting from this request for proposal. Contract negotiations may incorporate some or the vendor’s entire proposal. It is understood that the proposal will become a part of the official procurement file on this matter without obligation to MoveOn.
No obligation to contract

This request for proposal does not obligate MoveOn to contract for services specified herein.

Rejection of proposals

MoveOn reserves the right at its sole discretion to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.

Nondiscrimination

The vendor will adopt and disseminate a policy that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.