Senior Vice President of Communications and Digital Strategy
Instituto
About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)
For more than 55 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.
Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others. We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website.
About the role:
The Senior Vice President (SVP) of Communications & Digital Strategy serves as a key member of Reproductive Freedom for All’s executive leadership team, providing strategic vision, cross-departmental leadership, and executive-level management across all Communications, Digital, Content, Data and Research functions. This role ensures the organization’s messaging and brand is disciplined, compelling, deeply informed by data, aligned across channels, and rooted in the lived experiences of impacted communities.
The SVP directs multiple departments and is responsible for building a cohesive, research-driven narrative strategy that advances the movement for reproductive freedom at the national and state levels. This leader will drive content creation, shape media coverage, grow audiences, and strengthen the national profile of Reproductive Freedom for All and its leaders.
Location: Washington, DC
Reports to: Executive Director
Positions Directly Reporting to this Position: Communications Director, Director of Digital and Data
This Position Is: Full-time, FLSA-Exempt, Non-Union
Salary: $210,000 - $250,000
Responsibilities:
COMMUNICATIONS, BRAND, & NARRATIVE
- Provide strategic leadership across all communications and narrative functions to advance Reproductive Freedom for All’s mission and ensure message efficacy, discipline, clarity, and authenticity;
- Lead the development and execution of proactive, research-rooted communications strategies that drive national and state-level narratives, shape media coverage, and elevate both the organization and reproductive freedom champions;
- Serve as a senior spokesperson, representing the organization with national and local media, partners, coalitions, surrogates, and allies;
- Build and strengthen the organization’s brand and national profile, as well as the public profiles of executive leaders;
- Ensure message consistency across campaigns, policy, political, organizing, and electoral work;
- Creatively design processes to measure impact and efficacy of communications work;
- Utilize effective storytelling and deep knowledge of the evolving media landscape to reach new and diverse audiences.
DIGITAL, DATA, & RESEARCH STRATEGY
- Provide executive-level leadership of Digital and Data teams, ensuring alignment across email, social media, web, paid media, content, and emerging digital channels;
- Integrate research—including message testing, polling, and analytics—into all communications and digital strategies;
- Translate research insights into actionable communications and mobilization strategies;
- Lead digital innovation to expand reach, diversify audiences, and mobilize supporters;
- Develop and lead on strategies to build strong online-to-offline pipelines of diverse member leaders and advocates;
- Lead digital campaigns across platforms, including persuasion, mobilization, acquisition, and direct response;
- Lead content creation across earned, owned, and paid channels, including editorial calendars, long-form content, scripts, rapid response materials, and multimedia storytelling;
- Lead podcast strategy, development, and production;
- Ensure strong usage of data and analytics for daily, monthly, and annual decision-making;
- Champion equity-centered digital practices that uplift diverse voices and community experiences.
MANAGEMENT & ADMINISTRATIVE LEADERSHIP
- Supervise and mentor senior staff across Communications and Digital departments, fostering a collaborative, high-performance culture;
- Collaborate with Development to communicate priorities to donors, providing messaging guidance and research-informed analysis;
- Serve on the executive leadership team, working closely with the President & CEO, Executive Director, and other senior leaders to align priorities and maximize impact;
- Develop and track departmental budgets and contribute to organization-wide budgeting and strategic planning.;
- Manage relationships with external consultants, vendors, agencies, and research partners;
- Provide insights to executive leadership and the Board on emerging trends, political dynamics, and narrative opportunities;
- Identify new engagement opportunities to grow diverse audiences and deepen stakeholder relationships;
- Perform other duties as assigned and consistent with senior-level responsibilities.
Qualifications
- At least 15 years of experience in communications, digital strategy, research, public affairs, or campaign leadership, including 5+ years managing senior leaders;
- Experience working in a political campaign, advocacy, or electoral organization;
- Proven success leading multi-department teams and executive-level functions in fast-paced environments;
- Experience developing and executing integrated communications strategies across paid, earned, owned, and digital media;
- Deep understanding of how research, polling, and analytics inform narrative and digital strategy;
- Expertise in advocacy campaigns, digital program management, online fundraising, email communications, content development, list-building, digital advertising, and social media strategy;
- Experience leveraging data and analytics for both short- and long-term decision-making;
- Exceptional writing, editing, and storytelling skills with strong attention to clarity and accuracy;
- Strong management and mentorship experience, with a track record of successfully supporting and developing staff ranging from junior to senior level positions;
- High emotional intelligence and strong interpersonal skills;
- Demonstrated commitment to reproductive freedom, racial and gender equity, social justice, and other of the organization’s intersectional commitments;
- Experience representing organizations publicly and working effectively with national and local media;
- Ability to manage multiple high-priority projects and maintain clarity and consistency of message;
- Familiarity with data-informed communications tools, systems, and digital platforms;
- Comfort working at the intersection of communications, politics, and research strategy.
Optional: Nice-to-haves (or excited-to-learns):
- Experience managing or interpreting polling and message research;
- Background in digital storytelling or creative production.