Lander for NYC: Digital Organizing Director

LOCATION

SALARY

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

JOB DESCRIPTION

Position Summary:

The Digital Organizing Director will lead Lander for NYC’s digital outreach and mobilization strategy to engage supporters, amplify the campaign’s message, and drive grassroots action. This role will be a member of the campaign’s Senior Leadership Team and will report to the Senior Advisor. The ideal candidate combines innovative digital tools, data analytics, and creative content to build a powerful online community and integrate digital efforts with on-the-ground organizing. The ideal candidate has a passion for progressive change, expertise in digital strategy, and experience in campaign or advocacy settings.

Key Responsibilities:

Digital Strategy Development:

• Develop and implement a comprehensive digital strategy to support Lander for NYC’s voter outreach and volunteer recruitment goals.

• Oversee the integration of digital organizing with field and communications including designing and executing a comprehensive digital organizing strategy to recruit, engage, and mobilize supporters. This includes “Grasstops” influencers and “grassroots” online communities.

• Leverage social media, email, texting, and other digital platforms to drive campaign goals.

• Collaborate with the campaign leadership team to align digital efforts with overall strategy.

Supporter Engagement and Mobilization:

• Build and manage a robust online supporter base, including influencers, creating pathways for digital engagement to translate into offline action.

• Launch digital campaigns to drive voter outreach, fundraising, and volunteer recruitment.

• Develop and oversee virtual events, webinars, and online town halls.

• Monitor and respond to social media interactions to foster supporter engagement.

Team and Volunteer Management:

• Recruit, train, and manage a team of digital organizers and online volunteers.

• Empower supporters with digital tools, providing training and resources to increase their effectiveness.

• Foster a collaborative and inclusive digital organizing culture.

Content Creation and Management:

• In partnership with the Campaign’s Digital Director, develop compelling and shareable digital content, including graphics, videos, and infographics.

• Collaborate with communications and creative teams to align messaging with campaign goals.

Data and Analytics:

• Use data-driven approaches to track and analyze digital engagement metrics.

• Optimize digital campaigns based on performance data and audience insights.

• Collaborate with the campaign’s Organizing Director to use CRM tools and platforms (e.g., VAN, NGP, or similar systems) to segment audiences and personalize outreach.

Innovation and Technology:

• Identify and implement cutting-edge digital tools to enhance organizing efforts.

• Stay informed about emerging trends in digital organizing and recommend innovative approaches.

Qualifications:

Experience:

• Minimum of 5-7 years of experience in digital organizing, campaign management, or advocacy.

• Proven success in building and mobilizing online communities.

• Familiarity with campaign technology tools, such as Mobilize, and relational organizing platforms.

• Experience working on political campaigns or in progressive advocacy organizations.

Skills:

• Expertise in online voter engagement and mobilization, social media platforms, digital advertising, email marketing, and texting tools.

• Strong written and verbal communication skills, with experience in crafting persuasive digital content.

• Proficiency in data management systems and analytics tools.

• Strategic thinker with the ability to adapt to a fast-paced campaign environment.

Preferred Qualifications:

• Multilingual capabilities to engage diverse communities.

Working Conditions:

• Flexible schedule, including evenings and weekends as campaign needs dictate.

Compensation:

• Salary range is $7500-$8700/month, commensurate with experience, including a comprehensive benefits package.