Pat Ryan for Congress: Creative Director

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JOB DESCRIPTION

Pat Ryan for Congress is seeking a Creative Director. In 2024, Rep. Pat Ryan (NY-18) won a tough frontline district by 13%, the highest battleground overperformance by a Democrat nationwide. We’re building the team we’ll need to win again in 2026. We are looking for a marketing-minded and hardworking Creative Director who’s not afraid to take risks and can fully own our online program and brand. We are able to be flexible (especially in terms of timeline) for the right candidate, though we expect that this position will start in Q2 of 2025.

Responsibilities

• Working closely with the Communications Director, fully own Rep. Ryan’s digital program and brand across all lanes – especially on social media – shifting as the digital landscape shifts during the cycle

• Work closely with the Finance Director to execute a robust digital fundraising operation – which can include email, texting, and social media – which is consistent with our tone and message

• Develop copy and content for digital platforms, including social posts, graphics, scripts, and video, that are consistent in tone and reach our target audiences. Record, edit, and post photo and video content.

• Approach the digital program with a marketing mindset, with a focus on how to best connect with audience segments via a variety of channels

• Take the lead on shaping and executing our digital brand and voice

• Monitor the news and social media for potential rapid response moments across platforms

• Create and maintain a digital plan and trackers to monitor key metrics against goals

• Staff the Congressman at events and capture photos/video from events

• Other responsibilities as needed

Required Qualifications

• 4+ years of similar or transferrable experience.

• Deep familiarity with social media trends and best practices and a dedication to creating content accessible to people of all backgrounds and abilities. Platform mastery of: Facebook, Twitter/X, Instagram, TikTok, etc

• Graphic design, video production, or other creative competencies

• Working knowledge of a CRM (such as NGP) or other database software and willingness to quickly learn new programs. Strong familiarity/comfort with Google Sheets

• Confident and clear communicator who can design and articulate a broad vision.

• Enjoys collaborative work experience with the ability to lead from behind. Able and willing to both craft high-level strategy and execute it

• Strong writer, able to quickly adapt to a principal’s voice and message

• Detail-oriented and able to meet deadlines and track projects closely

• Experience creating and managing a social media calendar

• Driver's license and access to a car

Desired Qualifications:

• Experience with digital fundraising including email and text programs

• Campaign experience is a plus but is not strictly required – transferrable experience in marketing, social media, and digital for other brands/principals will be strongly considered

This is a full-time position that will be based in Washington, DC in 2025 and may require relocation to the Hudson Valley (NY) in 2026, with a competitive salary range of $8,000-9,000 a month plus health benefits. Applications will be considered on a rolling basis, and the start date is flexible.

To apply, please submit your resume to [email protected] with the subject line (“Creative Director -” & your full name, eg. “Creative Director - CJ Cregg”)