Liftoff Campaigns: Advertising Content Strategist

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JOB DESCRIPTION

Liftoff Campaigns is hiring an Advertising Content Strategist to serve as a key member of our team. The Advertising Content Strategist plays a critical role in the creative development process at Liftoff. In a typical day, you may produce copy for Meta ads in the morning, lead a mid-day meeting about the copy approach for a voter registration campaign, and in the afternoon produce a report of top performing copy for a client launch. Our ideal candidate is a self-starter who loves building creative ad campaigns from scratch and working in a fast-paced and exciting team-based agency.

Responsibilities:

• Advertising copy writing

• Support manager as needed on other accounts.

• Copy writing and client feedback management

• Review ads for graphics.

• Ensure that all areas where mistakes commonly happen, like missing punctuation, incorrect links/sourcing/names, or missed edits from managers, partners, or clients are incorporated.

• Analyze overall program performance and recommend strategies to hit and exceed client goals; ensure topics going out for all clients are working, relevant and mission-oriented.

• Ensure ActBlue landing pages and backend landing pages across company clients are optimized through A/B testing for ads (copy, branding, innovative strategies).

• Help associates and strategists capitalize on big news + rapid response moments.

• Help lead planning meetings -- comes to planning meetings with knowledge of email and text performance, content ideas, and strategic recommendations that contribute to hitting and exceeding client goals.

• Ensure that we are prepared for future events (anniversaries but also major moments like debates, RNC/DNC conventions).

• Additional duties as assigned

Qualifications:

• Passion for good causes, whether candidates or other;

• 2-4 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role;

• Client-facing project management experience;

• Ads content writing experience;

• Experience managing multiple clients or workstreams at once;

• Familiarity with P2P and/or broadcast texting platforms;

• Experience using one of the following email CRMs: NGP, Everyaction, Actionkit;

• Experience working with Meta, Google Ads,Yahoo DSP, and other ad platforms;

• Experience working at an agency; working with or at non-profits or political/issue campaigns;

• Basic understanding of long-term lead performance tracking and building client budgets;

• Experience building and executing project plans to achieve fundraising and communications goals;

• Ability to juggle multiple projects in a deadline-driven environment;

• Excellent quantitative reasoning skills and ability to apply data to strategic decisions.

Salary and Benefits:

The salary range for this position is $75,000-$82,000

We also offer a generous benefits package:

• Unlimited Vacation Policy

• Federal holidays off (11-12 total days, Indigenous Peoples Day in off-cycle years)

• Employer-paid health, dental, and vision insurance

• Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet

• 401k benefits with match after six months of employment