Assemble the Agency: Strategist, Paid Media

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SALARY

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DEPARTMENT

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JOB DESCRIPTION

The Strategist, Paid Media supports the planning, execution, and analysis of advertising campaigns across multiple platforms (Google, Facebook, Programmatic, Snapchat, etc.). This role will focus on day-to-day campaign management and reporting, working closely with more senior strategists to ensure campaigns are optimized and aligned with client goals.

Day to day

• Assist in launching and maintaining advertising campaigns across a range of digital platforms

• Monitor campaign performance and make data-driven optimizations under guidance

• Support reporting efforts, pulling data and creating client-facing reports and presentations

• Collaborate with internal teams on client communications and media planning

• Learn and apply best practices across channels and platforms

Core Responsibilities

• Support development of media plans based on established objectives and budgets

• Execute advertising campaigns across platforms including Google, Facebook, and programmatic DSPs

• Monitor budgets and flag pacing or performance concerns

• Conduct keyword research, refine targeting, and manage campaign audiences

• Use reporting tools to track key performance indicators and trends

• Communicate results to internal team members

• Co-ordinate internally on work with team in a timely and responsive manner

Qualifications

• 1–2+ years of experience in digital advertising working in public affairs, politics, and non-profits

• Persuasion & Fundraising experience preferred

• Proficiency in Excel and Google Sheets

• Familiarity with Google Ads Manager and Facebook Ads Manager

• Exposure to programmatic platforms (e.g., Nexxen, StackAdapt) is a plus

• Experience with Google Tag Manager or Data Studio is a bonus

• Familiarity with political tools like ActBlue, NGPVAN, or Action Network is helpful

• Detail-oriented with strong organizational and communication skills

• Interest in digital strategy and progressive politics