End Citizens United: Director of Grassroots Fundraising

LOCATION

SALARY

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

JOB DESCRIPTION

Job Summary: The Director of Grassroots Fundraising is tasked with leading our digital fundraising strategy and execution across email, SMS, ads and emerging platforms. The Director will manage an eight-figure grassroots donor program that fuels ECU’s mission to get big money out of politics, take on corruption and protect voting rights. This role requires a creative, data-driven leader who thrives in a fast-paced, mission-driven environment and can manage a consulting team while optimizing performance and revenue generation.

Primary Responsibilities:

• Manage ECU’s outside digital fundraising firm to lead ECU’s multi-channel digital fundraising program, including email, SMS, digital ads and website donation flows

• Design and implement short- and long-term strategies to acquire, cultivate, and retain grassroots donors

• Oversee and edit compelling fundraising content that drives action and engagement

• Support rapid response moments and breaking news opportunities with effective, timely campaigns

• Monitor and analyze key fundraising metrics and implement testing strategies to improve performance

• Oversee and support email deliverability efforts in collaboration with external vendors by monitoring performance metrics, flagging deliverability issues, ensuring list hygiene practices, and guiding sender reputation strategy to maximize digital fundraising outcomes

• Use analytics tools and dashboards to report regularly on program performance to stakeholders

• Perform additional duties as assigned

Qualifications:

• Proven track record managing successful, eight-figure digital fundraising programs. Strong writing and editing skills with the ability to craft persuasive content across email, SMS and web platforms.

• Experience managing external vendors and using a data-driven approach to optimizing performance, audience segmentation and revenue growth.

• The Director must be aligned with our commitment to fostering an inclusive and diverse work environment where all employees feel valued and empowered.

We encourage applicants from all backgrounds, identities, and experiences to apply, as diversity strengthens our team and drives innovation.