Borough Strategies: Social Media Manager

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JOB DESCRIPTION

Job Title: Social Media Manager

Location: New York, NY

Reports to: Communications Director

Salary: $3,000-$3,500

Employment through November 3, 2025

Independent candidate for New York City Council. Join a people-powered campaign focused on quality-of-life issues—not party politics. Platform focused on community initiatives with a commitment to transparency, compassion, and results-driven leadership.

The Social Media Manager will be responsible for owning and executing the campaign’s digital storytelling strategy across platforms including Instagram, Twitter/X, Threads, Facebook, TikTok, and others. Majority of the hours will be nights and weekends. Longer availability will be needed in the final 6 weeks of the campaign. This role includes video creation, live coverage, and content posting, as well as close coordination with the candidate as their day-to-day digital “body person” to capture authentic moments and driving real-time engagement.

Key Responsibilities

• Content Creation & Management

• Film, edit, and post daily video content — both polished and organic — across platforms.

• Write engaging, on-brand copy for posts, captions, and threads in coordination with the communications director.

• Maintain and execute the campaign’s social media calendar

• Monitor trends, hashtags, and current events for rapid-response and reactive content

• Capture and edit content on the fly while traveling with the candidate

• On-the-Ground Coverage

• Accompany the candidate to events and appearances to film behind-the-scenes and live moments

• Ensure timely posting and engagement before, during, and after events

• Maintain a steady flow of high-quality content that reflects the tone and values of the campaign

• Strategy & Engagement

• Collaborate with the communications team to ensure message alignment

• Track performance metrics and adjust strategies based on analytics

• Engage with followers, respond to comments and DMs when appropriate

• Stay up-to-date on trends in political and movement digital media

Qualifications

• 1–2+ years of experience in digital media, content creation, or campaign communications

• Proficiency in mobile video production, editing (e.g., CapCut, Adobe Premiere Rush, Canva)

• Strong writer with an intuitive grasp of tone, brand, and voice

• Deep understanding of social media platforms, algorithms, and best practices

• Highly organized, quick-thinking, and able to manage multiple deadlines

• Willingness to work irregular hours and travel regularly with the candidate

• Ability to maintain confidentiality, discretion, and professionalism at all times

• Support for the values and vision of the campaign