Minnesota DFL: Digital Director

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JOB DESCRIPTION

Position Title: Digital Director

Location: St. Paul, MN (Hybrid – in-office 4 days/week with 1 remote day)

Classification: Full-time, Exempt

Department: Communications, Research, and Data

Reports To: Senior Director, Communications, Research, and Data

Salary: $70,000-90,000

About the Minnesota DFL Party

Democrats across the country have looked to the Minnesota DFL Party as a model for how to win elections and improve people’s lives. For more than seventy years, the Minnesota DFL has worked tirelessly to enact progressive policies and provide a platform for those who need it most. We believe that every Minnesotan has a right to stable employment with fair wages, to a proper education, to raise and provide for a family, to accessible and affordable health care, to live in safe communities, and to retire with dignity and security.

Position Overview

The ** Digital Director** leads the Minnesota DFL’s digital programs, distributing content and driving engagement across digital platforms. Reporting to the Senior Director of Communications, Research, and Data, the Digital Director ensures all digital efforts are data-driven, research-informed, and consistent with the party’s messaging architecture.

This role includes collaborating with the Data team on audience targeting and segmentation, developing channel strategies, running A/B testing, and providing actionable analytics. The Digital Director works closely with the Creative Director on content strategy, supports digital organizing and online fundraising efforts, and manages content creator efforts.

Key Responsibilities

• Lead the DFL’s digital program, planning and managing paid, earned, owned and organic communications across platforms

• Run A/B tests of creative, copy, and targeting to improve performance

• Monitor and optimize campaigns in real time and provide actionable analytics and reporting

• Work with the Data team to strengthen targeting and segmentation

• Collaborate with the Creative Director on content strategy for paid, organic, email, SMS, video, and graphic outputs

• Support digital organizing efforts and online fundraising campaigns

• Maintain and grow a high-quality roster of content creators and influencers, building strong relationships and coordinating efforts to broaden distribution

• Build and grow an engaged and active social media audience

• Stay on top of emerging platform trends

• Ensure all digital outputs are consistent with party messaging strategy

Who You Are

You are someone who thrives in fast-paced, mission-driven environments and brings a collaborative, solutions-oriented approach to your work. You believe in the DFL’s values and are excited to contribute your skills to making change in Minnesota.

We’re looking for someone who brings:

• A commitment to the values of the DFL Party and electing Democrats at every level

• Strong communication, collaboration, and organizational skills

• A flexible, “all-hands-on-deck” mindset

• A demonstrated ability to work with people from diverse backgrounds and identities

Additional qualifications that will help you succeed in this role:

• Skilled in digital advertising, analytics, and A/B testing

• Strong ability to interpret data, apply audience segmentation, and produce clear reporting

• Experience supporting digital organizing and online fundraising

• Effective project manager under tight deadlines

Don’t meet every single requirement? We encourage you to apply anyway. Studies show that women, people of color, LGBTQ individuals, and members of other underrepresented communities often hesitate to apply unless they meet every qualification. At the DFL, we are committed to building a team that reflects the diversity of Minnesota — including people of all races, ethnicities, gender identities, sexual orientations, abilities, and backgrounds. We believe our party and our work are stronger when everyone is included and empowered.

Compensation & Benefits

This is a full-time, exempt position. The DFL offers a competitive benefits package, including:

• Salary band of $70,000-90,000

• Competitive benefits package including health care and dental

• Paid time off and holidays

• Flexible scheduling

• Professional development opportunities