Liftoff Campaigns: Associate Vice President, Digital Advertising

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JOB DESCRIPTION

Liftoff is an innovative digital fundraising and communications firm. Our clients are statewide and local political campaigns, advocacy organizations, non-profits, and changemakers working to advance Democratic priorities.

Job Overview:

Liftoff Campaigns is hiring an Associate Vice President, Digital Advertising to serve as a key member of our team. The Associate Vice President plays a critical role in the media planning and execution process at Liftoff. In a typical day, you may coach staff on the ins and outs of a buying platform in the morning, hear a pitch from an advertising vendor around lunch time, and traffic ads and build a media plan before logging off. Our ideal candidate is a self-starter who loves building creative ad campaigns from scratch and working in a fast-paced and exciting team-based agency.

Responsibilities:

• Build and execute direct response and persuasion campaigns across search, social media, display, programmatic, and CTV. Assist in ongoing development of reporting and analytics.

• Build and maintain relationships with advertisers, vendors, data providers, and other external partners in service of crafting and deploying strategic media plans.

• Help scale our digital advertising team’s capabilities by mentoring ads staff, educating teams across the company, sharing information, and fostering a culture of continuous learning.

• Serve as a strategic leader for key client accounts, developing data-driven ad strategies, presenting performance results, and ensuring campaigns meet or exceed goals through aggressive optimization.

• Stay ahead of the curve when it comes to industry trends, patterns, and offerings and refine and shape our products accordingly.

• Collaborate across the digital advertising team, account teams, creative shop, and data team to deliver stellar results.

• Additional duties as assigned.