Abdul for U.S. Senate: Deputy Digital Director

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JOB DESCRIPTION

Abdul for Senate is seeking talented candidates to work as a Deputy Digital Director for the 2026 election cycle. We are looking for passionate, hardworking individuals who are committed to our mission of electing Abdul El-Sayed our next U.S. Senator.

Role Overview:

The Deputy Digital Director will help lead our campaign’s online presence and grow a powerful, authentic digital community across Michigan and beyond. This person will work closely with the Digital Director to manage day-to-day social media operations, oversee content calendars, and ensure our message reaches voters where they are, with creativity, clarity, and consistency. This will be a full time position based in Ann Arbor, MI, although there is flexibility with remote work and a relocation timeline. This position offers compensation in the form of a monthly salary and healthcare benefits.

Responsibilities:

● Manage the campaign’s social media channels day-to-day — drafting, scheduling, and posting across platforms, maintaining consistency in tone, message, and visual identity.

● Write compelling copy for posts and video scripts, distilling complex issues into accessible, human-centered messages.

● Build and manage the campaign’s social content calendar, coordinating across digital, communications, and organizing teams to align on message priorities.

● Track social trends and rapid response moments, and recommend proactive opportunities to grow engagement and expand reach.

● Assist with creative concepting for digital pushes, paid media moments, and campaign rollouts, from rapid-response graphics to storytelling video series.

● Analyze social media metrics, identifying what content performs best and providing actionable recommendations to improve engagement, growth, and conversion.

● Support video scripting, caption writing, and creative briefs for in-house shoots and partner content.

● Oversee content trafficking and approvals, ensuring posts move smoothly from concept to publish.

● Occasionally travel to campaign events to support content capture and live posting.

● Other digital or communications duties as assigned.

Qualifications (Required):

● At least 3 years of experience in digital communications, social media management, or campaign digital roles.

● Proven success growing and managing social media channels for a candidate, organization, or brand.

● Strong writing skills with demonstrated ability to write in another person’s voice, particularly in a political or advocacy context.

● Deep understanding of social media platforms (Instagram, TikTok, X/Twitter, Facebook, Threads, YouTube) and what types of content perform best on each.

● Experience managing social calendars, producing short-form content, and collaborating with creative teams.

● Experience building or managing an influencer or partner engagement program.

● Ability to work quickly and accurately under tight deadlines, often in response to real-time news or rapid response opportunities.

● Must have transportation to attend events as needed

● Proficiency with Excel and Google Drive

● Willingness to work irregular hours including some nights and weekends.

● Superior written and verbal communication skills

● Ability to learn new skills and take on new challenges, with a desire to learn and a willingness to ask questions

● Ability to balance between competing priorities in a fast-paced, demanding environment while maintaining exceptional organization and attention to detail

● Commitment to electing Abdul El-Sayed to the U.S. Senate

● Ability to demonstrate multicultural competence – the awareness, knowledge and skills needed to work with others who are culturally different from self in meaningful, relevant and productive ways

● Personal and professional commitment to promoting and investing in cross-cultural skills and awareness related to individuals from broad backgrounds, races, ethnicities, religions, gender, sexual orientation, gender identity and disability

Qualifications (Preferred):

● Experience directly filming with a principal candidate is a plus.

● Previous experience working in Michigan or on statewide or national races is strongly preferred.

● Familiarity with rapid response workflows, content approvals, and compliance processes in political environments.

● Video editing and graphic design experience is a plus.

Abdul for Senate is an Equal Opportunity Employer. Employment opportunities at Abdul for Senate are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.