Patrick Wolff for CA Insurance Commissioner: Digital Director

LOCATION

SALARY

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

JOB DESCRIPTION

About the Race

California’s Insurance Commissioner oversees one of the largest insurance markets in the world, shaping how coverage is regulated and affecting cost, availability, and quality for millions of Californians. This office touches nearly every part of life and business — from buying a home or car to accessing health care and recovering after disasters. With rising costs and shrinking options, the role is more critical than ever.

Patrick Wolff — a financial analyst, father, and lifelong Democrat with deep insurance experience — is running to bring fairness, transparency, and meaningful reform to a struggling system. He’s committed to a market that is fair, efficient, and consumer-focused, and his expertise and practical leadership uniquely qualify him to lead this office.

What You’ll Do

We’re seeking a full-time ** Digital Director** to manage Patrick’s social channels, create original content, and chase new digital opportunities to reach California voters. You should have a deep knowledge of the digital landscape and either understand the California insurance space or be eager to learn it fast.

The ** Digital Director** will work closely with the core campaign team, media consultants, and Patrick to build a disciplined, on-brand, metrics-driven online presence.

Responsibilities

• Partner with the candidate and team to plan and produce original digital content.

• Own the digital program end-to-end — from strategy to execution.

• Maintain a monthly content calendar and develop ideas to grow visibility on Facebook, Instagram, X, and other social channels.

• Track and report weekly on key metrics (reach, engagement, follower growth, CTR, video completion).

• Identify new visibility opportunities — YouTube channels, podcasts, and emerging platforms.

• Build relationships with creators and influencers (especially those with insurance/consumer reach) to book interviews and appearances.

• Collaborate with the paid media team to extend reach on Facebook, Instagram, YouTube, and programmatic.

• Update the campaign website as needed (photos, videos, press releases).

Requirements

• Strong video skills: filming, editing, and packaging short-form content.

• Proven experience managing social for a brand, candidate, or organization.

• Willingness to travel with the candidate across California.

• Familiarity with social management tools (e.g., Sprout Social, Hootsuite) is a plus.

• Experience running digital ad campaigns is a plus, not required.