For Michigan: Digital Director

LOCATION

SALARY

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

JOB DESCRIPTION

Overview

There are over 80 colleges and universities in the state of Michigan, with nearly half a million students. Founded in 2024, For Michigan organizes students across the state to turn out in critical statewide elections. In 2024, our program broke campus turnout records, with more votes cast in campus precincts than in 2020, 2016, or 2012.

Building on that success, For Michigan’s 2025–2026 campus mobilization program is investing in full-time organizers, paid student fellows, and student-driven digital content. Our goal is to empower thousands of students to lead their peers in registering, pledging, and voting—ensuring historic youth turnout in the 2026 midterms.

About the Role

We are seeking a Digital Director to lead For Michigan’s digital strategy statewide in 2026. The Digital Director will oversee the organization’s social media, digital organizing tools, paid media, and content creation pipeline, ensuring our online presence drives action on campuses and translates to votes at the ballot box.

This senior role will also directly manage the Deputy Creative Director and support a growing network of student creators, fellows, and organizers contributing to digital content. You will sit at the intersection of strategy and execution—turning raw campus energy into viral, student-centered content and digital systems that maximize reach and impact.

What You’ll Do

• Lead Strategy: Own For Michigan’s statewide digital and social media strategy across all platforms (Instagram, TikTok, Facebook, X/Twitter, and emerging spaces) in both paid and organic media

• Manage Team: Supervise the Deputy Creative Directors and guide the student content creator fellowship, organizing fellows, and organizers in producing high-quality, on-brand content

• Paid Media: Work with the Deputy Creative Directors to execute For Michigan’s paid digital program, ensuring maximum efficiency

• Creative Production: Approve and produce graphics, short-form videos, and copy tailored to college student audiences

• Rapid Response: Identify and respond quickly to cultural moments, trends, memes, and breaking news relevant to student voters

• Training & Guidance: Provide toolkits, trainings, and on

• Content Calendar: Develop and manage a comprehensive statewide content calendar that aligns with campus events, elections, and field priorities going support to organizers and fellows to elevate local content quality and reach

• Partnerships: Cultivate relationships with student influencers and creative partners

• Analytics: Track performance metrics, produce regular reports, and adjust tactics for engagement and conversion

• Accessibility & Branding: Ensure content meets accessibility standards and maintains consistent For Michigan branding

• All other duties as assigned

Who You Are

• Experienced digital leader with at least 3–5 years managing digital programs for campaigns, organizations, or brands

• Skilled in supervising staff and providing mentorship

• Proven success running high-engagement social media accounts, including content creation (video, photo, graphics, copywriting)

• Knowledge of paid digital best practices, including testing and targeting

• Creative and nimble, with the ability to spot and leverage cultural trends

• Strong project management skills; able to juggle multiple campaigns, deadlines, and stakeholders

• Passionate about youth civic engagement, progressive politics, and amplifying student voices

• Experience in political campaigns, voter engagement, or campus organizing is a strong plus

Job Details

The compensation for this role ranges from $7,000-$8,000/month commensurate with experience and includes a generous benefits package. This position is at-will, terminable at any time with or without cause. This is an in-office position based in Metro Detroit.

To Apply: Please submit your application here.

We are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace. We do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected category under local, state or federal law.

We see diversity of all kinds as essential to doing our work well. We strive to build a team that reflects the diverse composition of America itself. We strongly encourage applications from structurally marginalized and under-represented communities and experiences to apply.