Empire State Voices: Digital Fellow

LOCATION

SALARY

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

CONTACT

JOB DESCRIPTION

ESV Metrics and Expectations – Digital Fellow

Compensation: 20-hours per week at $2,000 per month

Strategic Support

• Advise weekly (4x monthly) on strategic social media opportunities for organization including identifying areas for audience engagement and growth.

• Contribute 3 unique ideas per week for featuring ESV messaging of the moment through social platforms.

• Track opportunities for engagement and message elevation with no less than 4 local, state or national partners on key issues per week.

• Identify at least 2 opportunities per week to boost successful messaging and content.

Social Media Management

• Develop a weekly calendar of social media content for 5-6 social platforms (Instagram, Facebook, twitter, Bluesky, Reddit, and TikTok)

• Implement ESV overarching messaging frame

• Develop 4 pieces of elevated video or graphic design materials per month

• Find opportunities to use existing and upcoming ESV content and storytellers including LTEs, articles, videos, ads, and other earned and paid pieces through social media platforms every week

• Promote earned media events

• Brainstorm ideas to capture target audience attention of earned media events and other activations throughout the district.

• Bonuses:

• Experience using Canva to design graphics while adhering to ESV style guide

• Past comms experience enabling Fellow to write copy and captions without needing a lot of help via the approvals process

Organizing

• Identify possible stakeholders and storytellers.

• Highlight constituents and organizations with relevant healthcare, veteran and working family stories through social platforms

• Engage NY-17 communities in ESV events

Reporting

• Join a weekly call and/or provide a written report of:

• Social platform performance

• Ideas for upcoming weeks