AL Media: Digital Strategist

LOCATION

SALARY

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

JOB DESCRIPTION

AL Media (www.almediastrategy.com), a fast-paced, award-winning political media firm is looking for a Digital Strategist to join our growing team. This is a remote position. The digital strategist would be responsible for serving as the digital lead for clients, leading the digital media planning efforts and working with buyers to traffic ads in-platform, and manage day-to-day digital buying, tracking, and optimizing of ad campaigns across multiple clients. You'll be a crucial part of a team that helps elect Democratic candidates and support progressive causes nationwide.

Key Responsibilities:

• Serve as the digital planning and buying lead for a range of candidate and issue-group clients, making strategic recommendations in both an internal and client facing capacity.

• Develop digital advertising plans across channels that meet client specific needs and drive results for persuasion and mobilization campaigns.

• Work closely with digital buyers and buying associates to execute in platform on campaigns including launching, monitoring active buys to optimize performance and pacing of spend.

• Delivering weekly reports to clients, including any recommendations for adjustments or additional opportunities.

• Ensure campaigns are executed without error, including reconciling invoices with platform spend to ensure funds are accounted for.

Skills & Qualifications:

• Experience in multi-channel digital advertising: Facebook, Instagram, Google Search, YouTube, DSPs and/or direct buys.

• Familiarity with current and emerging trends in the digital advertising ecosystem.

• Familiarity in running A/B ad tests to inform, improve, and optimize ad campaigns.

• Strong written and verbal communications skills, including the ability to present complex information to a variety of stakeholders with differing levels of digital competence.

• Experience in politics, political campaigns, or government is preferred.

Benefits & Compensation:

• A salary range of $85,000-$95,000, depending on experience

• 401(k) with 3% employer contribution

• Healthcare, dental, and vision insurance offered