Dangerously Persistent: Media and Press Lead for Lobby Day
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Dangerously Persistent: Media and Press Lead for Lobby Day
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About the Organization:
TREEage (Client)
TREEage is a youth-led climate justice organization in New York State that trains and mobilizes young people to win bold policy change through organizing, grassroots advocacy, and direct action. Their Albany Youth Day of Action is their annual lobby day at the State Capitol, mobilizing 800+ students from across the state to advocate for concrete climate justice wins in the budget and key legislation.
The program takes place in mid-March 2026 and combines scheduled meetings with legislators, a rally, and community moments like art-making, performances, and a breakfast reception with representatives, alongside provided transportation and food for participants. Students will be advocating for climate legislation, the ** Tax The Rich** campaign, and** New York for All** (immigration legislation).
More from prior years:
Dangerously Persistent (Executive Producer)
Dangerously Persistent helps leftist moral visionaries communicate clearly. Led by principal Kevin Rabinovich, DP is executive-producing this day-long event, supervising production and logistics.
Over the last decade, our team has served: Zohran Mamdani, Bernie Sanders, the Democratic Socialists of America, Democracy Now, IfNotNow, Jewish Voice for Peace, Rabbis For Ceasefire, Jews for Racial and Economic Justice, New York Communities for Change, Sunrise Movement, and Working Families Party.
What Will You Do?
Help the event earn as much media & press coverage as possible from ** traditional press** (TV/newspapers) and** new media** (user-generated content/influencers/creators).
A combination of:
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Create media/press plan
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Craft the overall narrative for press
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Pitch story to national and local outlets (must have relationships with outlets)
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Build content strategy aligned to client goals (earned media/press placements)
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Create shot list, schedule, interview plan, and staffing plan for press capture
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Direct onsite capture priorities and coordinate with producer on timing
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Liaise with press at rally (make students/speakers available for interviews)
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Create strategy for inviting/engaging new media (NYC / NY state political influencers)
Who Are You?
Ideally, you are:
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A PR-minded, experienced media/comms organizer (7–10 years)
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Active in one or more NYC leftist organizing spaces
Ideally, you understand:
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The NYC & NY State political environment, e.g. internal politics between various movements/orgs/elected officials
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How to manage optics, narratives, relationships
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How to frame shots that outlets would want to publish alongside a story
Ideally, you already have:
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Run press/comms for a short-term lobby day/rally and understand the on-the-ground support needed with tight timings and last-minute changes
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Run press/comms for a long-term campaign
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Relationships with traditional media/press/print/TV/etc. outlets
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Access to networks of New York-based political influencers/celebrities
If you don't meet some of these requirements but are still interested, please try your hand and apply! It's great for us to know folks who might have similar skillsets for other projects later on.
You will report to the Dangerously Persistent team, who liaises with the client.