Trip Yang Strategies: Political Strategist

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About Trip Yang Strategies

Trip Yang Strategies is a nationally recognized, MWBE-owned political consulting firm that helps candidates, organizations, and causes win in competitive environments. We provide full-service support in campaign and public affairs strategy, direct mail and digital advertising, messaging and budget advising, political engagement, and voter contact. Our work is disciplined, data-driven, and built to win.

About the Role

TYS is seeking a sharp, strategic, and execution-oriented Political Strategist to advise clients and lead multi-channel campaign programs. This role is for someone who can think big, write tight, and manage the details. You will serve as a trusted advisor to candidates and organizational clients while project-managing TYS products and services across print, direct mail, and digital advertising — with a strong emphasis on digital ad strategy and execution.

Key Responsibilities

Campaign & Political Advising

• Serve as a strategic advisor to candidates and clients on campaign positioning, messaging, and voter targeting

• Provide ongoing political guidance grounded in district analysis, opposition research, and coalition dynamics

• Develop comprehensive campaign plans, communications calendars, and paid media strategies

Digital Advertising (Core Emphasis)

• Lead strategy and execution of paid digital programs across platforms (Meta, Google, YouTube, programmatic, etc.)

• Oversee audience targeting, creative testing, budget allocation, and performance optimization

• Analyze ad performance metrics and translate data into strategic recommendations

• Coordinate creative production for digital assets, ensuring message discipline and visual cohesion

Project Management & Product Delivery

• Project manage TYS services, including direct mail, print materials, and digital ads from concept through delivery

• Draft and edit copy for mail, digital ads, scripts, and persuasive communications

• Manage vendor relationships and timelines to ensure projects are delivered on time and on budget

• Maintain internal tracking systems for deliverables, approvals, and production schedules

Communications Guidance

• Advise on earned media strategy, rapid response, and message discipline

• Draft messaging memos, briefing documents, and client-facing strategy decks

• Collaborate with operations and creative teams to ensure strategic alignment across all outputs

Qualifications

• 3–7+ years of experience in political campaigns, consulting, public affairs, or government

• Demonstrated experience managing digital advertising programs (required)

• Strong understanding of voter targeting, persuasion, and GOTV strategy

• Excellent writing and editing skills with the ability to craft compelling, concise messaging

• Experience managing multiple projects in fast-paced, high-pressure environments

• Proficiency with digital ad platforms, analytics dashboards, and project management tools

• Comfort advising candidates and stakeholders directly

Preferred:

• Experience in competitive, high-stakes races

• Familiarity with direct mail production and print workflows

• Background in budget advising or paid media allocation strategy

What We Offer

This is a long term contract position with monthly compensation ranging from $7,500 to $8,500 per month, commensurate with experience.

• Competitive compensation including potential performance based bonuses

• Growth opportunities within a nationally recognized political consulting firm

• Direct exposure to high-level strategy and client leadership

• A diverse, fast-paced environment where you will own real responsibility and see your work move numbers

We are committed to providing a working environment that embraces diversity, equity, and inclusion. As an inclusive employer, TYS offers equal opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity, or any other impermissible criterion or circumstances