Old Town Media: Strategic Digital Paid Media Associate
Job Post
Strategic Digital Paid Media Associate
Full time - DC located – Remote/Hybrid working arrangement
Pay Range – commensurate upon experience - $50-$60K range
A good job lets you feel a sense of purpose, and contributing to a greater cause is the key to a happy and successful career. And as Joey B says, “A job is about a lot more than a paycheck. It’s about dignity. It’s about respect.”
Old Town Media is a woman-owned and operated full-scale ad planning, buying and competitive tracking firm dedicated to advancing Democratic ideals and campaigns. We are looking for a Digital Media Associate who will help OTM in supporting clients in all that we do.
Old Town handles strategic planning and buying, for linear, CTV, and digital campaigns. We track competitive spending, traffic our advertisements and make sure all vendors have been paid and accounts have been reconciled.
If you have a passion for progressive political issues and enjoy excel – this job is for you. You would:
• Manages and implements Facebook advertising campaigns and paid search campaigns, including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc. across various search engines.
• Generates and manages insertion orders to reserve advertising space.
• Handles daily campaign maintenance including trafficking creative through client/agency and site; responding to questions about creative; setting up and maintaining 3rd party ad servers; ensuring sites are enabled; tracking campaigns to full delivery; and monitoring spend against budget.
• Assists planners in conducting campaign analysis and creating client reporting.
• Produces and maintains competitive spending reports and executes baseline assessments of data.
• Updates internal and client status reports.
• Maintains archive of media plans, insertion orders, schedules, contracts, etc.
• Keeps current with digital media trends, research and tools.
Experience
• 0-2 years of experience in the digital space.
• Likes following the latest trends in digital (social media, gaming, etc.)
• Knowledge of social campaign building, maintenance and reporting preferred.
• Familiarity with Google AdWords, Meta Business Manager, Looker Studio, and Google Analytics is a plus.
How to Apply:
Please send your resume and a quick email about why this job interests you to [email protected]. We look forward to hearing from you!