For Michigan: Social Platforms Director

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For Michigan Social Platforms Director Job Description

Overview

There are over 80 colleges and universities in the state of Michigan, with nearly half a million students. Founded in 2024, For Michigan organizes students across the state to turn out in critical statewide elections. In 2024, our program broke campus turnout records, with more votes cast in campus precincts than in 2020, 2016, or 2012.

Building on that success, For Michigan’s 2026 campus mobilization program is investing in full-time organizers, paid student fellows, and student-driven digital content. Our goal is to empower thousands of students to lead their peers in registering, pledging, and voting—ensuring historic youth turnout in the 2026 midterms.

About the Role

We are seeking a Social Platforms Director to support For Michigan’s digital strategy statewide in 2026. The Social Platforms Director, in concert with the Digital Director, will oversee the organization’s social media and content creation pipeline and support digital operations spanning our digital organizing efforts to paid media programs, ensuring our online presence drives action on campuses and translates to votes at the ballot box.

This role will also eventually directly manage five regional Social Media Managers and support a growing network of student content creators, fellows, and organizers contributing to digital content. You will sit at the intersection of strategy and execution—turning raw campus energy into viral, student-centered content and digital systems that maximize reach and impact.

Platform Strategy & Growth

• Own cross-platform strategy for Instagram, TikTok, and emerging platforms

• Set posting cadence benchmarks and growth targets by campus tier

• Monitor analytics daily and adjust strategy in real time

• Lead experimentation on trends, formats, and platform shifts

Team Management

• Directly manage Social Media Managers

• Oversee performance, workflow, and content quality

• Implement systems for approvals, publishing, and rapid response

• Coach team members to improve political messaging and platform fluency

Fellowship Integration

• Oversee digital alignment across 25–50+ Content Creator Fellows

• Set quality control standards and ensure message discipline

• Build scalable systems for fellow onboarding, feedback, and performance tracking

Rapid Response & Political Execution

• Lead platform response during breaking political moments

• Ensure content connects electoral stakes to student life

• Align digital messaging with organizing, communications, and data teams

Reporting & Infrastructure

• Maintain dashboards and track KPIs across all accounts

• Identify underperforming accounts and implement growth interventions

• Support tool implementation (publishing platforms, analytics systems, etc.)

• Provide weekly performance summaries to senior leadership

Who You Are

• 3+ years of experience in digital communications, political campaigns, advocacy, or social media strategy

• Experience managing staff or leading a digital team

• Deep understanding of Instagram and TikTok growth mechanics

• Strong political instincts & ability to translate complex issues into culturally fluent content

• Highly organized and systems-oriented

• Comfortable operating in a fast-paced, high-pressure electoral environment

• Passionate about youth civic engagement and student-led power

Strong Plus:

• Experience scaling multi-account digital programs

• Advanced analytics and dashboard experience

• Experience managing fellowships or creator networks

• Background in Michigan politics or youth organizing

Job Details

The compensation for this role is $6,000/month and includes a generous benefits package. We are looking to fill this role as soon as possible. This position is at-will, terminable at any time with or without cause. This role requires sitting at a desk for long periods of time, and may require some travel across the state of Michigan. This is an in-office position based in Metro Detroit.