Assemble the Agency: Strategist, Ad Operations (2026 Cycle)

LOCATION

SALARY

HEALTHCARE

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

MINIMUM LEVEL OF EXPERIENCE

JOB DESCRIPTION

Role

Assemble is a leading political and public affairs firm that partners with companies, coalitions, and associations across financial services, energy, sports and entertainment, technology, labor, and healthcare.

The Strategist, Ad Operations is a cycle-dedicated role running through December 2026, responsible for the technical setup, launch, and day-to-day operational management of paid media campaigns across digital platforms (Google, Meta, programmatic DSPs, CTV, paid social, and more). This role is the operational backbone of our paid media practice — owning ad account hygiene, campaign trafficking, budget pacing, performance reporting, and optimization recommendations. You’ll work closely with strategists and planners to translate media plans into live, well-executed campaigns that deliver against client KPIs.

Responsibilities

Day-to-day

• Set up and onboard new ad accounts across platforms, including billing, access, pixel/tag implementation, and conversion tracking

• Traffic and launch campaigns across Google, Meta, programmatic DSPs (StackAdapt,The Trade Desk, Nexxen, etc.), and emerging platforms

• Monitor pacing daily and flag under- or over-delivery against budget and flight dates

• Pull performance data and help build client-facing reports and dashboards

• Recommend and implement optimizations based on performance trends

• Partner with strategists on campaign QA before launch

• Maintain our organized procedure of checklists, naming conventions, and campaign assets

Campaign Setup & Trafficking

• Build out new ad accounts and ensure clean account structures from day one

• Implement tracking pixels, conversion events, and UTM frameworks

• Traffic creative assets using our ad server (Innovid/Flashtalking) and launch campaigns according to media plan specs

• QA campaign builds before launch — targeting, budgets, flight dates, creative, tracking

Reporting & Analysis

• Build and maintain reporting templates in Google Sheets and Looker Studio

• Pull and synthesize performance data into clear, client-ready reports

• Surface insights, trends, and anomalies to strategists and account leads

• Translate raw data into actionable recommendations

• Developing competitive analysis reports

Budget Management & Pacing

• Track spend daily across platforms and campaigns

• Flag pacing risks early and recommend reallocations

• Reconcile platform spend against media plans and client budgets

Optimization

• Monitor campaign performance and propose optimizations to bidding, targeting, creative rotation, and budget allocation

• Implement approved optimizations quickly and document changes

• Support A/B testing across creative, audiences, and placements

Qualifications

Required

• 2–4+ years of hands-on digital advertising experience, with significant time in campaign trafficking, ad ops, or paid media management

• Strong proficiency with Google Ads Manager, Meta Ads Manager, and at least one programmatic DSP (StackAdapt, Nexxen, The Trade Desk, or similar)

• Experience setting up new ad accounts, implementing tracking, and managing tag deployment (Google Tag Manager a plus)

• Strong proficiency in Google Sheets, including pivot tables, lookups, and formula-driven reporting

• Demonstrated ability to manage multiple campaigns and budgets simultaneously without dropping details

• Clear written communication and responsiveness over email and Slack

Preferred

• Experience with political, advocacy, or issue-based advertising

• Familiarity with Looker Studio, Datorama, or other reporting/BI tools

• Experience with political tools (ActBlue, NGPVAN, Action Network)

• Familiarity with creative unit types across various platforms

• Experience with disclaimer requirements and political ad compliance across platforms