Deb Haaland for Governor: Deputy Digital Director

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JOB DESCRIPTION

Job Description: Deputy Digital Director

Deb Haaland for Governor of New Mexico is seeking an experienced, organized and passionate team player to serve as a Deputy Digital Director on our Digital team for the 2026 cycle. We’re looking for a motivated digital strategist ready to help elect the first Indigenous woman governor in the country. This is a full-time, in-person position based in Albuquerque, New Mexico. This individual will report to the Digital Director.

Salary range: $7,000 - $7,500/month commensurate with experience. Health, vision, and dental insurance are included with Employee premiums covered 100% by Deb for New Mexico.

To apply, please email [email protected] with your resume, a brief description of why you are interested, and any work examples that speak to your familiarity/experience.

Who You Are:

• You’re collaborative, highly organized, and thrive in a fast-paced environment

• Strong writer and communicator with attention to tone, detail, and accuracy

• Skilled at managing multiple projects and collaborating across teams

• You’re a strategic thinker who can balance creative execution with data-driven decision-making

• Analytical thinker comfortable interpreting social//fundraising performance

Responsibilities include (but are not limited to):

Digital Fundraising

• Help to draft and produce compelling fundraising emails, texts, ads

• Coordinate with campaign’s digital agency on fundraising programs

• Track, analyze, and report on digital fundraising performance

• Develop creative fundraising concepts and test new ideas

• Manage calendars, approvals, and execution for digital fundraising campaigns

• Support budget planning and digital performance tracking

• Other responsibilities as designated

Digital Creative

• Help develop and execute the campaign’s social media strategy

• Build and maintain relationships with content creators, influencers, and digital partners to expand the campaign’s reach and engagement

• Create toolkits and shareable materials for supporters and partners

• Manage and mentor team members

• Monitor analytics to optimize engagement and reach

• Coordinate rapid-response and creative content development

• Collaborate with other departments to align and shape messaging

• Other responsibilities as designated

Qualifications:

• 2–3 cycles in a digital role for a campaign, organization, or PAC focused on social media, digital fundraising, or both

• Proven ability to write, edit, and proof compelling content that drives action and conveys overarching messaging

• Experience with fundraising platforms (ActBlue), CRMs (NGP/VAN), and broadcast text systems (e.g., Switchboard)

• Experience writing, approving, editing for a digital fundraising program

• Experience managing social platforms, online communities, or rapid-response

• Comfortable analyzing social and fundraising performance metrics

• Strong organizational and project management skills; able to juggle multiple priorities

• Willingness to work evenings, weekends, and travel throughout New Mexico

• Familiar with: NGP/VAN, ActBlue, Google Workspace

• Access to a car and valid driver’s license

• Spanish-speaking or ties to New Mexico a plus

Resumes will be reviewed as they are received and selected candidates will be contacted for an interview on a rolling basis.