Forward Blue: Senior Social Strategist

LOCATION

SALARY

HEALTHCARE

DESIRED SKILLS

COMPANY

DEPARTMENT

EMPLOYMENT TYPE

MINIMUM LEVEL OF EXPERIENCE

JOB DESCRIPTION

Forward Blue is a grassroots-funded progressive PAC that raises money and builds power for bold Democrats nationwide and turns out low-propensity young voters.

We sit outside the party apparatus on purpose. That independence lets us hold Democrats accountable when they fall short, and keep relentless pressure on MAGA when they don't. The voices that carry that message best are creators young people already trust, and this role is how we earn and keep those relationships. This is a cycle role with the opportunity to become permanent, with an estimated end date of November 31, 2028.

The role

Your mandate is to build a funnel that turns young people who aren't political yet into strong, involved voters, and then into the doers and givers who sustain the movement. The activists and donors who have powered progressive politics for decades are aging out, and no one is reliably replacing them. You own every stage:

1. ** Reach: meet young people where they already are.** Use creators, podcasters, streamers, and community voices across culture, comedy, gaming, sports, campus life, and lifestyle to put our message in front of young people who don't follow politics yet.

2. ** Engage: make a must-follow organic channel for young Democrats.** Set the voice and output for our own accounts so they move fast, hit hard, and stay funny, and turn passing attention into followers who stick around.

3. ** Convert: move them into doers and givers.** Use ManyChat flows, SMS keywords, tracked links, and creator calls to action to bring engaged followers onto our lists, then into volunteering, organizing, and giving, cycle after cycle.

Across all three, you deploy a seven-figure budget with discipline. Decide where paid partnerships, organic seeding, events, and creator support earn their keep, and report what each dollar bought at every stage, from reach to sustaining base growth.

This is a builder role. You will stand up the program, set its standards, and execute on ideas.

What you'll do

Creator and influencer partnerships

• Map and recruit creators who reach 18–34-year-olds where they already spend time, from established political voices to micro-creators with trusted local or niche audiences.

• Build relationships that run on trust and mutual benefit rather than one-off paid posts: briefings, early access, events, creator summits, and real input into our messaging.

• Structure paid partnerships with clear terms, fair rates, and full disclosure, and track every partnership against agreed deliverables.

• Develop rapid-response creator networks that can move within hours on breaking news, votes, and MAGA overreach.

Organic social and content

• Set Forward Blue's voice across TikTok, Instagram, YouTube, X, Threads, Bluesky, and whatever platforms matter by 2028.

• Run a fast content operation: trend-jacking, short-form video, memes, explainers, and clips that travel well beyond our own followers.

• Hold our own side accountable in public when warranted, with the same edge we bring to MAGA.

External relationships

• Build partnerships outside the traditional political machine: campus groups, youth organizations, cultural institutions, brands, and creator collectives.

• Feed what creators and their audiences tell us into Fight Forward's deep-listening work with young voters.

Integration, measurement, and compliance

• Connect creator and organic work to list growth, volunteer recruitment, and expand awareness with tracked links, landing pages, and handoffs to email and SMS.

• Build and run growth automations that turn engagement into opt-ins: ManyChat comment-to-DM and keyword flows, link-in-bio pages, SMS keywords, and creator-specific tracked links.

• Report weekly on reach, engagement, actions, cost per action, and audience composition; cut what underperforms and scale what works.

• Keep every paid partnership compliant with FEC rules, FTC disclosure standards, state disclosure laws, and platform policies, working with counsel.

• Track program spend, creator contracts, and vendor deliverables so every dollar is accounted for.

What you'll bring

Required

• 3-4+ years (or 2 cycles) running social, content, or creator programs for a campaign, party committee, advocacy organization, PAC, or comparable brand.

• A track record of content that broke out of the political bubble, with numbers to back it up.

• Real relationships with creators, and a reputation among them as someone who treats them as partners.

• Experience running a creator, influencer, or paid social budget and showing what it bought.

• A sharp, funny, unflinching voice that can go after MAGA and still level with our own side.

• Fluency in platform mechanics, analytics, and the tools that turn reach into sign-ups and dollars.

• Working knowledge of disclosure rules for paid political content, or the judgment to know when to call counsel.

Strong pluses

• Worked on digital or creative for a high-profile campaign or national committee account.

• Built a creator or ambassador program at an advocacy organization, including with LGBTQ+, campus, or youth communities.

• Organizing experience: you know how to move people from watching to doing.

• Roots in culture beyond politics: comedy, gaming, sports, music, or fandom.

• Experience with Spanish-language or multilingual creators and audiences.

• Hands-on experience with growth tools like ManyChat, link-in-bio platforms, and UTM tracking.

We care about what you've built more than where you studied or worked. If you've done this work in unconventional places, apply.

Compensation and benefits

• The salary range for this role is $65k–$75k, based on experience.

• Employer-paid Platinum health, dental, and vision coverage

• Generous paid vacation and sick leave

• Flexible hours outside peak periods

• Home office stipend

• 100% remote, open to candidates anywhere in the United States

At Forward Blue, we’re building a team as bold and diverse as the movement we’re fighting for. We’re looking for creative thinkers, problem-solvers, and passionate advocates — especially young folks, people of color, and LGBTQ+ individuals — to join us.