Advertising Content Strategist
Liftoff Campaigns
Liftoff Campaigns is a mission-driven digital and communications agency seeking skilled individuals with a passion for making a difference to join our team. Our clients are statewide and local Democratic political campaigns, PACs, advocates, non-profits, and changemaking companies.
Job Overview:
Liftoff Campaigns is hiring an Advertising Content Strategist to serve as a key member of our team. The Advertising Content Strategist plays a critical role in the creative development process at Liftoff. In a typical day, you may produce copy for Meta ads in the morning, lead a mid-day meeting about the copy approach for a voter registration campaign, and in the afternoon produce a report of top performing copy for a client launch. Our ideal candidate is a self-starter who loves building creative ad campaigns from scratch and working in a fast-paced and exciting team-based agency.
Responsibilities include:
Responsibilities:
- Advertising copy writing
- Support manager as needed on other accounts.
- Copy writing and client feedback management
- Review ads for graphics.
- Ensure that all areas where mistakes commonly happen, like missing punctuation, incorrect links/sourcing/names, or missed edits from managers, partners, or clients are incorporated.
- Analyze overall program performance and recommend strategies to hit and exceed client goals; ensure topics going out for all clients are working, relevant and mission-oriented.
- Ensure ActBlue landing pages and backend landing pages across company clients are optimized through A/B testing for ads (copy, branding, innovative strategies).
- Help associates and strategists capitalize on big news + rapid response moments.
- Help lead planning meetings — comes to planning meetings with knowledge of email and text performance, content ideas, and strategic recommendations that contribute to hitting and exceeding client goals.
- Ensure that we are prepared for future events (anniversaries but also major moments like debates, RNC/DNC conventions).
- Additional duties as assigned
Qualifications:
- Passion for good causes, whether candidates or other;
- 2-4 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role;
- Client-facing project management experience;
- Ads content writing experience;
- Experience managing multiple clients or workstreams at once;
- Familiarity with P2P and/or broadcast texting platforms;
- Experience using one of the following email CRMs: NGP, Everyaction, Actionkit;
- Experience working with Meta, Google Ads,Yahoo DSP, and other ad platforms;
- Experience working at an agency; working with or at non-profits or political/issue campaigns;
- Basic understanding of long-term lead performance tracking and building client budgets;
- Experience building and executing project plans to achieve fundraising and communications goals;
- Ability to juggle multiple projects in a deadline-driven environment;
- Excellent quantitative reasoning skills and ability to apply data to strategic decisions.
Salary and Benefits:
The salary range for this position is $75,000-$82,000
We also offer a generous benefits package:
- Unlimited Vacation Policy
- Federal holidays off (11-12 total days, Indigenous Peoples Day in off-cycle years)
- Employer-paid health, dental, and vision insurance
- Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet
- 401k benefits with match after six months of employment
Closing Date of Position, How to Apply:
As soon as possible. The position will remain open until filled.
To apply, please submit a cover letter, resume, and creative portfolio including both static and motion graphics work, to [email protected]. Please put your name and “Advertising Content Strategist” in the subject line.
Our Hiring Process:
We aim to be transparent and efficient in our hiring process. Each question you will be asked throughout our hiring process ties directly back to one of the skills and experiences listed above. In each interview, you will be asked to provide examples of these skills and experiences or how you would draw on your experience to handle a scenario commonly found at Liftoff. Our typical hiring process includes:
- First Round Interview
- Skills Assessment
- Video Interview(s)
- Reference Check
Depending on logistics and scheduling, our hiring process generally takes about 4-5 weeks from phone interview to a job offer. We let candidates know after each step in the process, once we’ve made a decision, whether they are moving forward to the next stage or not, so candidates know the status of their application. We are only able to reach out to those that will be moving into the interview stage.
Liftoff is an equal opportunity employer and all applicants will be considered. We work to center our values and those of our clients in all aspects of our work, so our culture, clientele, policies, and practices are reflective and affirming of people — inclusive of their race, ethnicity, gender, sexual orientation, gender identity, religion, national origin, disability, veteran status, immigration status, citizenship status, and so much more. We strongly encourage folks from underrepresented backgrounds to apply.