Digital Manager
Matt Lockshin
Description
(Remote)
Liftoff is seeking a talented Digital Manager to join our growing team.
Liftoff Campaigns is a mission-driven digital and communications agency seeking skilled individuals with a passion for making a difference to join our team. Our clients are statewide and local Democratic political campaigns, PACs, advocates, non-profits, and changemaking companies.
Our ideal candidate has prior experience leading email and texting for high profile Democratic candidates and/or organizations. On a typical day, you’ll lead team meetings about your clients, work with the advertising team about upcoming creative, and jump in to get more text messages out the door because the client’s performance is going so well. We are looking for a track record of working collaboratively with colleagues, with strong attention to detail and the ability to prioritize time to meet deadlines for multiple projects. They will also demonstrate a willingness to jump in on email and SMS strategy execution at all levels – they’re not above any task, and are also willing to take on projects they haven’t faced before. We value individuals who are comfortable admitting what they don’t know, are excited to learn new skills, and who work hard to overcome obstacles. This position will report to the Vice President of Accounts.
Responsibilities include:
- Achieving clients’ fundraising and engagement goals.
- Developing and implementing online fundraising strategies via email and SMS programs including calendaring, copywriting, loading, testing, segmentation, reporting, forecasting, and database maintenance
- Overseeing multiple team members and managing the workflow and quality assurance process for email and SMS fundraising programs across multiple accounts.
- Providing feedback and offering mentorship to your team
- Guiding client team on email and SMS optimizations and best practices
- Managing and overseeing data segmentation to achieve maximum ROI
- Overseeing the onboarding process for growing email and SMS lists
- Providing top-quality customer service to clients, including regular reporting
- Oversee email and SMS production including coding, testing, segmentation, and database maintenance. Manage database as it pertains to ROI and source codes.
- Oversee the development of weekly meeting agendas, reports, recommendations, and insights. Oversee the design, execution and reporting on landing page, copy, and user experience tests
- Oversee list growth in coordination with advertising team, including but not limited to list buys, rentals, and sends from allied organizations and entities
- Advise clients on industry best practices and emerging strategies
- Create fundraising projections for clients
- Manage the formal copy-editing process. Manage client review process, including editing, redrafting, and quality-control review
Requirements
What we look for:
- Passion for good causes.
- Experience working at an agency; working with or at non-profits or political/issue campaigns.
- 8-10 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role and 2 years of experience in a role managing people and projects;
- At least 2 years of experience working at a digital fundraising agency;
- Experience using NGP and/or Actionkit. Experience with Acoustic is a plus.
- Basic understanding of long-term lead performance tracking;
- Experience building and executing project plans to achieve fundraising and communications goals;
- Ability to juggle multiple projects in a deadline-driven environment;
- Excellent quantitative reasoning skills and ability to apply data to strategic decisions;
- Experience overseeing multiple email programs at once;
- An understanding of campaign communications strategy and strong political instincts;
- Ability to manage multiple projects in a client-facing capacity under pressure