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Senior Digital Advertising Strategist

Middle Seat

Middle Seat

Marketing & Communications
Washington, DC, USA
USD 70k-85k / year
Posted on Aug 30, 2025

About the Role

We’re looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.

The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics.

Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan/run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!

Job Responsibilities

  • Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
    • Take charge of strategic planning for client campaigns.
    • Manage client relationships and collaborate with assigned ads staff members.
    • Oversee campaigns focused on direct donation, acquisition, and persuasion.
  • Plan and run digital ad campaigns from start to finish:
    • Develop media plans with measurable objectives.
    • Allocate budgets for campaigns.
    • Create compelling hooks for the ad program.
    • Write engaging ad content.
    • Lead designers on creative aspects.
    • Optimize landing pages for conversions.
    • Implement and test ad campaigns on multiple platforms.
    • Optimize campaigns to align with client goals.
  • Embed yourself in the work of your clients:
    • Join their Slack teams, calls, list servers, etc.
    • Gain a deep understanding of their work in a timely manner.
    • Proactively guide client strategy that relates to your work.
  • Manage time and projects efficiently:
    • Continuously assess priorities and to-do lists.
    • Delegate tasks when appropriate.
    • Shift gears as needed to keep projects on track.
    • Capitalize on rapid response opportunities.
    • Respond promptly to client requests and inquiries.
  • Ensure best practices and effective political ad strategies are followed:
    • Collaborate with the email fundraising team to integrate ads effectively.
    • Align ad strategy with the client's mission and campaign objectives.
    • Provide strategic ideas and lead discussions on ad practices and tactics.
    • Stay updated on persuasion, voter registration, and Get Out the Vote studies.
  • Conduct in-depth analysis of ad campaigns:
    • Use analysis to inform future strategy, messaging, and targeting.
    • Report campaign metrics to clients accurately and effectively.
  • Lead ads team and provide trainings on best practices and platforms:
    • Train the ads team and full staff on core best practices and platforms.
  • Fulfill other responsibilities as requested.
  • 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
  • 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
  • Experience in excel or Google Sheets, report template design and/or other data visualization tools
  • Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
  • Attention to detail and organization while managing tight deadlines and multiple projects
  • Comfortable managing multiple client relationships from start to finish
  • Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
  • Digital ad experience for political candidates, advocacy orgs or organizations that do elections work.

Strongly Preferred but Not Required

  • Agency experience
  • Knowledge of basic HTML and CSS for landing page templating
  • Experience pitching clients on an ads budget
  • Experience mentoring entry-level staff or interns
  • Demonstrated commitment to progressive politics
    • This particular position is $70,000 to $85,000, dependent on relevant experience
    • Profit-sharing plan: share in the growth and success of Middle Seat
    • $50 mobile phone subsidy monthly
    • Regular raises
    • 100% premium coverage for health, dental, and vision
    • Zero deductible health plan
    • Mental health expense subsidy of up to $350 per month
    • 6% employer match on your 401k retirement account
    • $100 monthly student loan reimbursement
    • 20 paid vacation days off, annually
    • Your birthday and work anniversary off
    • Unlimited sick leave
    • Commuter benefits for public transportation
    • Flexible work from home schedule (or work in our D.C. office)
    • 12 weeks of paid leave for new parents
    • $1,000 annual professional development reimbursement
    • Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace

This is a full-time, permanent role, and it can be based in DC or remotely within the US.

We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.

Our firm is values-driven. We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.