To Apply: newblueinteractive.com/apply

About NBI

We believe that progress doesn’t happen on its own. Success takes hard work and it takes good people to make it happen. If you care deeply about fighting for the future of our country and the power of digital to influence the outcomes, you can be one of those people. Our motto, Amplifying Your Voice To Make Good Happen, doesn’t refer just to our clients, but also to our staff. Our team is passionate about electing Democrats and supporting progressive organizations and nonprofits, persevering to ensure their success, and, in the process, making history up and down the ballot in all 50 states.

As a woman-owned and founded company and a proud union shop in the technology space, we have been forging the way for courageous, ambitious, committed individuals from all backgrounds, races, religions, abilities, and sexual orientations to change the world for the better. What New Blue employees have in common are our values, which guide how we approach our business as well as our relationships with each other: agility, integrity, innovation, community, and success.

We offer our staff the tools and training to ensure their success at NBI, including work equipment for home offices and remote technical support. We also invest in professional development with ongoing internal training and the opportunity for external training.

Senior Director of Advertising

The Senior Director of Advertising reports to the VP of Advertising and CEO and is responsible for the creation and implementation of digital ads across the social platforms utilized by NBI on behalf of their clients. Works with the advertising team and NBI client teams, copywriter, and Creative Director to conceptualize and execute digital paid advertising across social media platforms. With the VP of Media Planning and List Acquisition, manages the Ads Team to make sure loading, optimization, and reporting is executed according to established procedures.

This is an exempt position under the FLSA.

• Job Responsibilities include but are not limited to:
• Encourage strong cross-team collaboration.
• Serve as a leader in developing strategy and new messaging ideas, collaborating with the email, creative, social, and web development teams to bolster our clients’ advertising programs.
• Analyze and report back campaign metrics to clients effectively and without errors.
• Conduct in-depth analysis on your client’s ad campaigns to help inform future strategy, messaging, and targeting.
• Lead ads team & fuller staff in ads trainings in all core best practices and platforms
• Other responsibilities as requested.
  

• Qualifications:

• Digital ad experience for political candidates, advocacy organizations, or organizations that do elections work.
• Proven success as a manager and/or Senior Strategist or equivalent experience
• Proven ability to not just work as part of a team but the ability to lead a team
• 4+ years (more is preferred) working on advertising campaigns with Meta Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
• Experience in Excel or Google Sheets, report template design, and other data visualization tools
• Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans, and goals to clients and staff
• Expert attention to detail and organization while managing tight deadlines and multiple projects
• Comfortable managing multiple client relationships from start to finish
• Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
  
  Strongly Preferred but Not Required:
  Agency experience
  Knowledge of basic HTML and CSS for landing page templating
  Experience pitching clients on ads budget
  Graphic design experience and/or familiarity with Adobe Design Suite and Canva
  Demonstrated commitment to progressive politics

Equal Employment Opportunity

NBI provides equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.

New Blue Interactive does not and shall not discriminate, coerce, or intimidate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.

Salary range $106K+ based on experience and qualifications. Raises, bonuses, and profit sharing are also available. In addition to holidays, vacation, sick leave, and other applicable leave, New Blue offers a generous benefits package for full-time employees including 50% medical, dental, and vision coverage, employer-sponsored employee assistance program, employer-sponsored life insurance, and a 401k benefits program with employer matches up to 5% after 3 months of service. This position is not part of the bargaining unit. To Apply: newblueinteractive.com/apply