Arena Careers

About Priorities USA

About the Role

Responsibilities

• Work closely with the Planning & Buying Director to build cutting edge, strategic digital media plans for persuasion and mobilization programs. Update plans as strategies change, budgets shift, and our program priorities realign.
• Work across PUSA, including with Research, Polling, Analytics, and Ad Ops teams to ensure that media plans reflect learnings and best practices about our audiences and their media consumption habits.
• Conduct communications with external ad tech vendors to secure ad inventory, launch campaigns, and manage reporting timelines, ensuring that these buys align with media plans.
• Work with Ad Ops staff to ensure that campaigns are ready for launch and that campaigns running align with media plans. As needed, support with tasks like Q/A’s and general trafficking needs.
• Work with the Ad Ops staff to develop program insights and recommendations for program adjustments, optimizations, and future campaign strategies.
• Clearly communicate media plan updates to the Media Planning & Buying Director.
• Stay abreast of the changing media landscape and recommend programmatic changes accordingly.
• Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape.

Qualifications

• At least 2 cycles or 3-4 years of experience working within a paid media planning and buying team. Experience on a campaign or with a political organization, focused on persuasion and mobilization oriented paid media programs is preferred.
• Experience building and executing media plans for digital advertising programs that cover a range of objectives, platforms, targeting strategies, and approaches.
• Knowledge and experience working in key self-serve advertising platforms (Facebook, Google Ads, Snapchat, etc.) and at least 1 DSP (The Trade Desk, DV360, etc.) Experience working with ad serving technology like CM360 is a plus.
• Experience building ad performance reports for clients or other stakeholders. Must have proficiency in Excel and Google sheets.
• Strong attention to detail and organizational/project management skills; ability to oversee multiple projects simultaneously.
• A detailed and curious understanding of the media landscape, including the desire to stay up to date on changes to policies both in the broader media space and political space – especially as it relates to our media plans.
• Ability to work collaboratively with others who might not always agree - you will be working cross functionally with several other members of the Priorities team with different experiences and perspectives and will need to communicate clearly and effectively to be successful.
• Strong problem solving skills and interpersonal skills; ability to respond to crises calmly and with poise.

Applications will be accepted until the position is filled. The hiring process for selected candidates will consist of a phone screen, at-home exercise (compensated), and a set of final round interviews. Most processes will occur over 3-4 weeks with a target start date in May.

This is a cycle based position, ending at the end of 2024.