Arena Careers

Rock the Vote

rockthevote.org

In 1990, music executives founded Rock the Vote in response to the censorship of hip-hop and rap artists. Our first partnership, with MTV, promoted the message that “Censorship is Un-American” and activated millions of young people across the country to exercise their rights and represent their interests. For over thirty years, we have continuously adapted to the changing landscapes of media, technology and culture to breakthrough and empower each new generation.