Director of Social Listening and Research
Vocal Media
Brooklyn, NY, USA · New York, NY, USA
USD 100k-115k / year
Posted on Jun 2, 2025
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Director of Social Listening and Research
We are seeking an experienced and motivated individual to join Vocal Media’s team!
Lead the research strategy for our agency's clients, overseeing trend identification, conversation monitoring, and insights development. The Director of Social Listening & Research will manage the team responsible for tracking online conversations, identifying emerging trends, and translating digital insights into actionable recommendations for clients. This role goes beyond social listening and will think strategically about algorithms, trends, and talent identification.
About Vocal Media
Vocal Media is a young and fast-growing social impact influencer marketing agency. We build and activate powerful influencer networks across the top social platforms: TikTok, Instagram, YouTube, Twitch, Twitter, and Discord. The creators we work with lead daily conversations with large audiences across social media. They post frequently on issues like racial justice, climate change, and economic inequality, but they also create engaging cultural content, engaging and educating their audiences on popular topics like health and wellness, beauty, fashion, sports, media, history, and everything in between. They work across every social media channel, particularly: Instagram, TikTok, Twitch, YouTube, Twitter, and Discord.
The Vocal Media team brings together talent from music promotion, tech, digital marketing, influencer marketing, and political organizing to support progressive campaigns. We work with multiple creator consultants, who split their time between campaign consulting and creating pop-culture and political content on social media platforms.
Across the board, our team members believe deeply in helping organizations effectively leverage influencer partnerships that maximize the impact of digital campaigns, expand reach into new communities, and bridge the gap between pop culture and social good.
Responsibilities
Lead and oversee research strategies and analysis for multiple client accounts, with specialized expertise in social media trends and conversations
Manage a team dedicated to monitoring online discussions, identifying emerging trends, and analyzing conversation patterns across social platforms
Identify creators who could be a fit for potential campaigns.
Develop comprehensive trend reports that translate social listening insights into strategic recommendations for clients
Provide expert guidance on incorporating research insights into broader client programs and campaigns
Stay at the forefront of research tools, methodologies, and platform-specific analytics to ensure cutting-edge approaches
Build and maintain strong client relationships through presentations, strategic meetings, and responsive support
Lead and mentor the social listening team, facilitating professional development and ensuring high-quality analytical output
Collaborate with cross-functional teams to ensure social listening insights inform content creation, campaign strategy, and broader client goals
Identify creator talent that could be a fit for campaigns or Vocal partners
Lead on the development of our local sourcing and talent identification
Identify the latest social media tactics and trends happening online
Qualifications
5+ years of professional experience in research, social listening, social media, influencer marketing, digital analytics, or social media intelligence
Proven track record analyzing online trends and conversations, particularly on TikTok and emerging platforms
Deep understanding of social listening tools, trend analysis methodologies, and insights development best practices
Excellent analytical skills with the ability to identify meaningful patterns in large datasets and translate them into actionable insights
Strong communication skills to effectively present complex data and insights to diverse audiences
Experience leading analytics teams and developing social listening talent
Strong time management skills with the ability to manage multiple analysis projects under strict deadlines
Passion for digital culture and demonstrated ability to identify and contextualize emerging trends
Benefits
Health insurance covered at 90% for full time employees; Dental and Vision available
Unlimited PTO and sick leave
401(k) plan
Salary commensurate with experience; Projected beginning band $100,000 - $115,000 annually
Vocal Media is committed to developing leaders, policies, and a team culture that embraces diversity and enhances equity. We believe that differences in backgrounds, experiences, and identities lead to healthier organizations and stronger teams. We recognize that our success requires commitment to obtaining and retaining a diverse staff that provides the highest quality services to our clients and creators. Vocal is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity, or disability, or any other legally protected basis. Vocal is committed to providing accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. Vocal will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.