Vote.org uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy.We work to ensure that the electorate matches the population. We accomplish our work via a two-pronged approach: - We build and maintain the Vote.org website and the Vote.org toolset. The Vote.org toolset currently includes a voter registration tool, an absentee ballot tool, and tool that helps you verify your voter registration status, and a stand-alone election reminders tool. These tools are free for anyone to use at all times. Other organizations can also use the Vote.org toolset for free on their websites and as part of their in-person voter registration and Get Out The Vote (GOTV) campaigns. - We proactively reach out to low-propensity voters and encourage them to vote. We use a variety of tactics, including peer-to-peer SMS outreach, online advertising, digital radio (Pandora and Spotify), billboards and other outdoor media, direct mail, and on-campus advertising (think full page ads on the back of every college news paper in America. We reach out to low-propensity voters for a simple reason: if you want to increase voter turnout, you need to start with voters who are unlikely to vote without additional encouragement. Whenever possible, we run controlled experiments, so that we can determine whether our interventions worked. You can learn more about our experiments at www.vote.org/research/.
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