Voter Formation Project is dedicated to increasing participation in elections through innovative, long-term, and data-driven digital communications strategies. The organization focuses on engaging, registering, and mobilizing new and infrequent voters of color, addressing historical barriers that have marginalized these communities. By utilizing digital advertising strategies, Voter Formation Project aims to bring these communities into the electorate, thereby enhancing democratic participation and representation. Their mission is crucial in a landscape where voter suppression remains a significant issue, positioning them as a vital player in the electoral process.
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